Uberization Rhapsody. Service industry facing the new reality

Uberization Rhapsody. Service industry facing the new reality

Today our traditional economy is going through rapid changes, with new business models profoundly altering entire industries. For example, the emerged sharing economy contributes to creating jobs, development of small business, enhanced quality of services. Uber-type services have recently become more and more popular, and they can be considered as trend-setting for the economy of the future. Uber-economy does not need mediators or regulations, it provides consumers with wider choice but lower prices, and gives the service providers and opportunity to work in conditions convenient for them. Such a format makes companies review their current working patterns. Besides, growing uberization also boosts the role of gig economy - more people prefer part-time employment, which enables businesses to offer more affordable services. According to IBM, most companies will have to use digital technologies more and use a case-by-case approach towards clients and decentralize the decision making process.

What opportunities and risks does uberization bring? How can business shift towards the new service model with the help of new technologies? Can small business take the market from big business? Which are the vectors of development in the service industry in the near future?


Andrej Bievetski

SAP Labs, Managing director

Daria Rebenok

Grabr, Founder and Co-CEO

Marco Torregrossa

Euro Freelancers, CEO


Irina Reyder

Blablacar, General manager Russia